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COVID-19

The U.S. Small Business Administration is offering low-interest federal disaster loans for working capital to Wisconsin small businesses suffering substantial economic injury as a result of the Coronavirus (COVID-19). SBA acted under its own authority, as provided by the Coronavirus Prepared…

LinkedIn has quickly grown to 675 Million active users and now looks like Facebook for business professionals. Its revenue and profitability continue to grow, which is a sign of their steady and strong financial and user growth. So, what are so many people continuing to leverage the platform…

Doctors at UW Health in Madison became the first in the United States to treat a patient using a new medical-imaging device that allows physicians to see inside blood vessels and organs during surgery.

Coined in 2005, inbound marketing grew in popularity through the 2010s for one reason in particular … it works. Really well. In fact, the average cost per lead drops 80 percent after 5 months of consistent inbound marketing.

Marketers will sometimes talk about the four p’s (product, placement, price, promotion) of selling. Known as the “marketing mix,” the emphasis a company puts in each area can have a direct impact on sales and profits.

While the world has changed dramatically since we published our previous issue, The Business News will stay focused on our mission and endeavor to be as much of a stabilizing force as possible.

As a business owner, have you ever wondered how financial institutions determine if a loan will be approved? Financial institutions are in the risk business, Every time they make a loan they need to calculate the risk and verify that the reward outweighs the risk. But how is risk measured, w…