MARSHFIELD – Security Health Plan of Wisconsin, Inc., has named Chris Bruni, of Baraboo, as vice president of sales strategy.

 

In this new role Bruni will oversee the development of a new sales and retention program, staffing plan and agent distribution strategy at Security Health Plan.

 

Bruni has had a long career at the health plan that spans more than a decade, during which time he has worked across all the product lines the health plan offers, including Medicare, individual and family products (IFP), and large and small employer group. Most recently he was the director of consumer sales and oversaw distribution of the health plan’s Medicare and IFP products.

 

As vice president of sales strategy Bruni will report to senior leadership and focus on achieving various strategic outcomes for Security Health Plan, primarily growth across all product lines.

 

“I look forward to working with leadership here at Security Health Plan to continue the work needed to achieve the growth we strive for,” Bruni said.  

 

Security Health Plan Chief Growth Officer Marty Anderson said during his tenure at the health plan Bruni oversaw the health plan’s distribution strategy for entry into the Affordable Care Act market back in 2014 and has made a significant impact in Security Health Plan’s growth. Anderson said Bruni led efforts that resulted in Security Health Plan’s Medicare Advantage membership increasing by more than 40,000 members, which is some of the most significant growth in the health plan’s history.

 

“Chris is a strategic thinker who is always looking for new market and product opportunities,” Anderson said. “He has strong analytical and process improvement skills that complement his strategic outlook. I look forward to working with him in his new role as we continue to grow our customer base.”

                                                                                     

Bruni is an alumnus of the University of Wisconsin School of Business where he earned a bachelor of business administration degree in administrative management. He has furthered his education over the years with management and marketing training programs from the University of Saint Thomas School of Business, The Wharton School and Northwestern University – Kellogg School of Management.

 

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Security Health Plan is a member of the Marshfield Clinic Health System, serving more than 230,000 residents in Wisconsin. Accredited by the National Committee for Quality Assurance (NCQA), Security Health Plan insures employees of large and small businesses, individuals and families, and administers self-funded employer health plans.