It’s not uncommon for visuals to be scarce in public relations and corporate communications. Most professionals are strictly trained in “words.” However, the importance of images and video cannot be understated —and in 2019, this is truer than ever before, given how much better visual conten…

Believe it or not, most members of the class of 2019 college graduates are not Millennials. The newest group heading into the workforce are members of Generation Z — individuals born between 1995 and 2010. 

I’ve often wondered… Why are so many well-known (not to mention the rest of the less-well-known) company mission statements so blatantly self-focused, self-serving, undifferentiated, and ultimately uninspiring for their customers or even the people who work there?

Change is the only constant when it comes to branding your business on social media. A branding campaign that worked well just a year or two ago has the real possibility of falling flat today. This is because the algorithms, used by platforms such as Facebook and Instagram to determine who s…

For the past several years, the practice of “content marketing” has been all the rage. Many businesses are using content like blogs, infographics, videos or white papers to generate quality leads through their websites and social media pages.However, the way online audiences seek out and dig…

Marketing is everything you do to reach, tell a story, and persuade prospects. The sales process is everything you do to educate, inform, close the sale, and get a signed agreement. Both are necessary to the success of a business. You can’t do without either process. If you work to strategic…

 Video has become an essential tool in every marketing and sales toolbox. It’s estimated that 87 percent of marketers use it in their marketing strategies and for good reason. Online video drives better engagement, and content producers have the potential to reach audiences in numbers that f…

‘Tis the season to review and renew those marketing plans. Before closing the books on 2018, organizations should take the time now to get a head start on ensuring a successful 2019.

Video-marketing strategies by brands have taken a decidedly movie-like turn within the last five to 10 years. Thanks to the continued ease and accessibility of online content and on-demand viewing options such as Netflix, Hulu, and Amazon Prime, brands can now tell their stories in compellin…

It’s an extraordinary time to be a marketer. Businesses can reach and communicate with their customers through a host of channels — from print advertising and digital ads, to social media, websites, email, direct mail, mobile communications and more. Maybe because there are so many channels …

An old advertising adage developed by the movie industry in the 1930s states that a consumer needs to hear an advertiser’s message at least seven times before they’ll make a purchase.

Data. It’s what marketers use to craft appropriate and effective messages. It’s how they identify the right target demographics and reach those audiences most open to their messaging. It’s what companies have relied on since the dawn of advertising to get the best returns on their marketing …

An effective search-engine optimization (SEO) strategy focuses not on the number of visitors but on attracting the right type of people to your website. Keywords play an important role in getting this job done.

Social media is fundamentally free. Ignore the time and energy it takes to use it, and just look at the ability to use social media. None of the major social networks charge you a single penny for start- ing an account and using their platform. That begs the question, why would anyone choose…

Call it the elevator speech. Or that singular idea that fits neatly on the back of a cocktail napkin. A strong value proposition is the key message that succinctly describes what your organization does in terms of tangible business results. It’s an essential marketing element for success, an…

During the last decade, digital and online media have topped marketing strategies and captured the bulk of resources for many consumer and B2B brands. As today’s audiences moved away from TV screens and onto smartphone screens, brands felt that moving to all-digital advertising promised a mo…