Company anniversaries are important to celebrate, but does anyone care besides you, the owner?

While this is exciting for the business owner, how do you make the most of the celebration, from a community, employee and business perspective?

Take advantage of these anniversaries. These are important milestones to celebrate with your team and to leverage with your clients or prospects as well as the community.

Clients of a company are already tuned in to that company because they’re working with them. So, if a company is celebrating a milestone anniversary, view this as an opportunity for a touchpoint with your clients. This is your excuse to send out an email, newsletter or even a hand-written note to acknowledge the anniversary, displaying the history of the company, and most importantly, thanking them for their support

This simple gesture of reaching out to tell them thank you can go a long way

Achieving and sharing the anniversary milestone is also another reason to reach out to your prospects. This is an opportunity for you to let them know you are available as a resource and hopefully this touchpoint also serves as brand awareness so when they are in need of your product or service, they think of your company

While reaching out to clients and prospects is important, remember this is an opportunity to celebrate with those who make it happen every single day, your employees.

Celebrating with your employees is a great way to build culture and ultimately, your company. Show your appreciation to employees and how they have contributed to the success and anniversary milestone of the company. From small tokens of appreciation to grand gestures, celebrating anniversaries is a way to engage with your employees.

Here are a few examples of how to celebrate with your employees:

•Have a simple party and bring everyone together on-site for cake or cookies

•Write each employee a thank-you note

•Serve up pancakes on-site in the morning

•Film a company highlight video centered on thanking them for their contributions.

Including the community in the company’s celebration is also important to remember. A company is a part of a community; and a community is part of a company.

According to an article published on rescueACEO.com that pulled insight from 10 different entrepreneurs about why community is important to business were the facts that it builds brand awareness, creates a family and a level of trust between that company and the community it serves, adds a level of desirability because people promote that company because they like how it treats the community and, therefore, allows for growth and success of a company for years to come

Hosting a community-focused event is another sound way to personally say thank you and is an often-overlooked gesture of building good will.

One way a company could make itself connected with the community and celebrate an anniversary would be to hold an open house. Open houses are a great way to allow the community to come in and see a company first-hand, meet the people who work there and further build relationships.

Overall, I know life is hectic but celebrations such as an anniversary is time well spent. It’s easy to get caught up in the day-today running of a business, but taking time out to celebrate is one of those moments that can help fuel you and your team’s energy.

“ If a company is celebrating a milestone anniversary, view this as an opportunity for a touchpoint with your clients. This is your excuse to send out an email, newsletter or even a hand-written note to acknowledge the anniversary, displaying the history of the company, and most importantly, thanking them for their support."

Anniversaries are no small feat, and you and I know you don’t reach these milestones without a lot of work. It’s important to always remember it’s a team effort, and when anniversaries are celebrated, a company can grow and has a better chance of reaching the next one.

Lisa Cruz is president and owner of Red Shoes Inc