With 2020 finally in the rearview mirror, let’s hope for a better year ahead. The world, though, still feels like it’s turned on its head right now. People continue to be anxious about the ongoing virus crisis, with good reason. Even with vaccines starting to be administered, there’s still so much we can’t predict about the weeks and months ahead.

During this time of uncertainty, it’s our goal, as always, to help you communicate and to serve as a voice for the business community.

As I have written many times, it’s important for our readers to know they are an important source for The Business News.

There will continue to be challenges in the days ahead, and we’d like to hear from you on how you or your business is dealing with those challenges or how you or your business is helping others during this stressful time. We want to tell your success stories.

Credible information is critically important in times like these, and you can continue to count on us to provide that information.

Social Distancing doesn’t change your need to be informed.

We constantly strive to provide news and information in Adams, Clark, Langlade, Lincoln, Marathon, Menominee, Oneida, Portage, Price, Taylor Vilas, Waupaca, Waushara, and Wood Counties that the business community can count on.

While our writers are always looking for good news stories, we believe it’s important for readers to know they are an important source for The Business News. We want to provide you with current, relevant business news, and are always looking for contributions and suggestions.

Our goal is to continually provide the best business-news coverage in the region, and you can help us do that.

We want to provide you with current, relevant business news, and are always looking for contributions and suggestions from our readers.

Here are some ways you can be part of The Business News:

Write a guest column: Choose a topic you have expertise in and make your point in less than 800 words. Some of the current topics we are seeking more guest columnists for are manufacturing, technology, leadership, and finance.

Suggest a news story or feature: We welcome your ideas and suggestions and always are looking for stories about businesses that have a good story to tell — such as businesses that started small and have grown substantially, successfully overcame a business challenge, and businesses that have survived the test of time. We’re also interested in businesses honored with such things as Business of the Year Awards presented by local and state organizations.

People who make a difference: The Business News runs a story in every issue about business people who are involved in their community.

The articles feature people who volunteer their time and expertise to help others as well as build a stronger community.

If you know a person who makes a difference in your community, please send us that person’s name with some background on the volunteer work that person does.

People/For the Record: Send us a short news release (and photo if possible) about a person hired or promoted, and we'll give the employee the recognition he or she deserves.

Please make sure you send a good quality, high resolution photo. Low resolution, poor-quality photos result in poor reproduction. We want people to look their best when getting the recognition they deserve.

Also send us information on awards, achievements, donations and work anniversaries.

The List: In each issue, The Business News publishes a list ranking such things as largest companies, financial institutions, law firms and highestpaid officials in various industries. Email us any idea you may have for a list along with a source for the information if possible.

Growth Strategies: A company that continues to grow its business is featured in each issue.

Put your suggestion in writing with some background about the company and email the information to us.

Reader Profile: Also, if you haven’t already done so, go to our website (www.ReadTheBusinessNews.com) and check our Reader Profile to see who’s reading The Business News besides you.

To offer suggestions or if you’re interested in being a guest columnist, please email me at ldesch@thebusinessnewsonline.com.

Let’s work together to make 2021 a good year.