Sentry Insurance, a Stevens Point-based mutual insurance company, plans to build an upscale boutique hotel near the 18th fairway of SentryWorld golf course.
Construction will begin next spring and the hotel is scheduled to open in the spring of 2021.
Pete McPartland, Sentry chairman of the board, president and CEO, said the hotel will have 60 to 70 rooms and Sentry will pay for the entire project.
He said the company would own and manage the hotel to provide guests and golfers with an immersive experience at its golf course.
An on-site hotel could be used to house tournament competitors, but McPartland said the primary reason for the hotel was to serve business clientele from around the world.
Swaback Architects, which designed the reimagined SentryWorld complex in 2013, will design the hotel, which does not yet have a name.
“Our vision with the hotel is to follow the contemporary lines of SentryWorld with a blend of stone, heavy timbers and plenty of grandeur that will make the property enjoyable year-round,” John Sather, Swaback managing partner, said in a statement.
J.H. Findorff & Son, which built the new Sentry office, will oversee construction.
Sentry Insurance is one of the largest mutual insurance companies in the United States. It employs more than 4,000 associates in 41 states.