More than 40 students are enrolled in the University of Wisconsin-Stevens Point’s new Master of Business Administration (MBA) in Applied Leadership and Decision-Making, which kicked off this fall in Wausau, Stevens Point and Marshfield.

Enrollment in the MBA has been stronger than expected, with more than twice the number of students projected when the program was approved by the UW System Board of Regents last November.

“This shows the high level of demand that exists for a flexible program based in the region,” said Kevin Neuman, head of the School of Business and Economics. Fifteen students are enrolled in Wausau, 25 in Stevens Point and six in Marshfield. Most will attend classes part time.

The UW-Stevens Point MBA is skills-based and can be completed in as few as 12 to 24 months.

The university began developing the MBA program in 2015 after conducting interviews with 17 central Wisconsin employers in banking, insurance, health care, retailing, manufacturing and agriculture. Input was gathered from more than 1,000 alumni.