The University of Wisconsin-Green Bay received approval to move ahead with an Impact MBA administrated by the University's Austin E. Cofrin School of Business. An Executive Master of Business Administration (MBA) degree program, the Impact MBA prepares working, experienced professionals to lead their organizations forward through the modern era of accelerating technology, disruptive business landscapes and growing social and environmental opportunities. The program will begin in Summer 2019.
"This is not a traditional MBA program," said Mathew Dornbush, interim dean of the Cofrin School of Business. "Most MBA programs focus on traditional business courses at a higher level. The Impact MBA is an 18-month program that prepares executives to capitalize on the complexities of the modern business environment where the rate of change is truly unprecedented. Graduates of this program will make positive impacts in their companies, communities and industries."
Courses will be delivered using a combination of face-to-face instruction, independent work, and online course offerings. According to Dornbush, the program is designed to satisfy all of the requirements specified by the Association to Advance Collegiate Schools of Business (AACSB) as well as the graduation requirements for UW-Green Bay. The program was developed in partnership with regional CEOs from Northeastern Wisconsin and will be a foundational program for the Austin E. Cofrin School of Business.
UW-Green Bay's Impact MBA program also has a novel "boot camp" component, recognizing that successful businesses are run by individuals from various backgrounds who do not always have a traditional business degree. Applicants to the program will have their professional and world experiences considered as qualifications to enter the program in lieu of traditional bachelor's business degree coursework. "If we see an applicant that has the right business experience that equates to what a student would receive in an undergraduate level course, we're going to recognize that experience as evidence of their readiness to enter our Impact MBA program," Dornbush said. "When deficiencies are found, we will work with the students to bring them up to speed and ready for success."
"This MBA program is different from traditional business programs," Dornbush said. "It is designed to deliver an impactful return to the businesses, which will be sending their employees to the program," said retired Foth CEO and Chairman Tim Weyenberg. "During my career, I have understood the importance of continually developing leaders throughout organizations, and UW-Green Bay's program is positioned to develop thought leaders for the entire region."